At apreplica.is, we’ve always thought that luxury is more than what you put on—how you put it on. That’s why our mission transcends high-quality replica watches to one that works sustainably. Since day one, our principles of lasting quality, ethical production, and sustainable consumption have guided us. We’re showing that magnificent craftsmanship and sustainability can coexist within the luxury watch business.

Brand Story

Guangzhou in Spring 2019 turned our lives around. I recall sitting in a second-floor coffee shop with my business partner Michael, enjoying his used Royal Oak while gazing out at the stainless steel high-end boutiques by the river. The irony was not lost on us—we were literally sitting in the shadow of the very same factories that produced these legendary timepieces, yet watch consumers all over the world were still being defrauded by counterfeiters. When Michael got that fateful phone call about his “high-quality replica” being confiscated by customs with an enormous fine, it was not our first experience of listening to horror stories from fellow watch collectors—but the final straw that fueled the fire of our resolve.

To read the entire background story on how we came to exist, visit our About Us page.

Sustainable Development Initiatives

Sustainability is not a fad to us—it’s ingrained in our day-to-day operations. We’ve made utilitarian choices that are paying dividends. Take our no-gift packaging, for example: it’s saved us nearly 40% less wasteful with material compared to standard packaging practices. We also promote customers to place batch orders, which we’ve optimized our logistics system to remove carbon footprint without sacrificing delivery speed.

Our biggest sustainability push, however? Creating timepieces that endure. In a world where fashion is transitory, we are proud to create timepieces that endure. Our quality control process has several checkpoints—from testing of movements to testing of water resistance—so each and every timepiece can be your companion for years, not merely seasons. The assurance we give is not a certificate; it is our commitment to maintain and restore your watch, and thus save you in terms of the environmental expense of constantly replacing it.

Our Long-Term Vision

Looking to the future, we’re doubling down on what counts. Our R&D group is acting ahead of the curve with new, innovative materials that conserve luxury look and feel but with greater environmental sensitivity. We’re building relationships with suppliers that align with our philosophy of doing things right. Each decision we make—in product development and packaging—is balanced through the prism of long-term sustainability.

The conversation about ethical luxury is only just starting, and we’re committed to being the benchmark. We’re not merely selling timepieces; we’re creating a legacy of moral consumption that respects craftsmanship and our world.

Discover more about how we’re applying this philosophy in practice on our About Us page and Guarantee and Quality Control to see our quality control process at work.

Join Us on Our Journey

What truly sets apreplica.is apart isn’t so much what we produce but how we produce it. When you buy our Audemars Piguet Royal Oak 15500ST replica or the Audemars Piguet Royal Oak Offshore Diver, you’re not just buying an amazing work of horology—you’re joining a community that values substance over form more highly. Our clients tell us all the time: they love the thoughtful touches: the bezel click, the dance of light around the dial, the security in knowing their watch has been engineered to last.

Visit our collection and you’ll find more than timepieces—you’ll find products that embody a better way to luxury. Because at the end of the day, good style doesn’t have to cost an arm and a leg.